The Email Marketing AI Recommendation Landscape
A complete measurement snapshot of four leading AI systems across five email marketing buying and comparison prompts.
Executive summary
This research snapshot measures 5 tracked Email Marketing buying and comparison prompts across 4 AI systems, producing 20 completed prompt-and-model evaluations.
Mailchimp had the broadest measured recommendation presence, appearing in 20 of 20 completed prompt-and-model evaluations (100.0%).
Recommendation share represents the percentage of completed prompt-and-model evaluations in which a company was recommended. It measures recommendation presence within this defined study, not total market share or every possible AI response.
Leading measured companies
- Mailchimp — 100.0% recommendation share (20 of 20 evaluations); recommended by 4 of 4 measured AI systems; average observed position 2.9 when ranked.
- ActiveCampaign — 95.0% recommendation share (19 of 20 evaluations); recommended by 4 of 4 measured AI systems; average observed position 2.5 when ranked.
- Klaviyo — 90.0% recommendation share (18 of 20 evaluations); recommended by 4 of 4 measured AI systems; average observed position 2.7 when ranked.
- Brevo — 65.0% recommendation share (13 of 20 evaluations); recommended by 4 of 4 measured AI systems; average observed position 3.8 when ranked.
- HubSpot Marketing Hub — 55.0% recommendation share (11 of 20 evaluations); recommended by 4 of 4 measured AI systems; average observed position 2.5 when ranked.
How to read these results
Model coverage reports how many of the 4 measured AI systems recommended a company at least once. Average observed position describes where a company appeared when the recommendation included a usable rank. These measures capture different dimensions of AI recommendation visibility and should be interpreted together.
Study scope and provenance
- Market
- Email Marketing
- Tracked prompts
- 5
- Measured AI systems
- 4
- Completed evaluations
- 20
- RecommendationIndex dataset
- ri-research-email-marketing-2026-09-29
- Published
- 2026-09-29
This report is based on a defined RecommendationIndex measurement snapshot. Results describe observed recommendation behavior within that snapshot and should not be interpreted as exhaustive coverage of every possible prompt, provider, company, or market condition.
Measured company intelligence
- Mailchimp — 100.0% recommendation share, 20 of 20 measured evaluations.
- ActiveCampaign — 95.0% recommendation share, 19 of 20 measured evaluations.
- Klaviyo — 90.0% recommendation share, 18 of 20 measured evaluations.
- Brevo — 65.0% recommendation share, 13 of 20 measured evaluations.
- HubSpot Marketing Hub — 55.0% recommendation share, 11 of 20 measured evaluations.
- Omnisend — 25.0% recommendation share, 5 of 20 measured evaluations.
- Drip — 20.0% recommendation share, 4 of 20 measured evaluations.
- Constant Contact — 15.0% recommendation share, 3 of 20 measured evaluations.
- ConvertKit — 15.0% recommendation share, 3 of 20 measured evaluations.
Explore the evidence
Explore the Email Marketing recommendation landscape
Explore all published company intelligence
Read the full research methodology